Director of Media & Marketing •La Crosse Area Convention and Visitors Bureau •La Crosse, Wisconsin
April 2014 – Present
Responsible for new customer acquisition and retention across all communication channels including social media, on-line search, electronic mail, traditional advertising and public relations; creating and executing new marketing initiatives and special events; developing niche marketing opportunities; maintaining brand consistency; building and nurturing cooperative relationships with industry partners throughout the region; project budgeting, resource planning and supervision.
Creative Tourism Consultant • City of Santa Arts Commission • Santa Fe, New Mexico
October 2009 – June 2015
Responsible for the creation, growth and operation of the city’s creative tourism initiative; marketing the program internally to regional artists and building the artist database; coordinating over five hundred program artists and maintaining the database of offerings; providing instruction to artists on ways tomaximize program benefits and return on investment; event development and execution; regular communication and reporting to the Santa Fe Arts Commission and elected officials.
Creator and Coordinator • Create! Eugene • Arts and Business Alliance of Eugene • Eugene, Oregon
March 2013 -September 2013
Responsible for the founding of Create! Eugene; securing funding and in-kind support for festival operations; event planning and coordination; artists development and relationships; key stakeholder relations including municipal, private and non-profit partner organizations; supervision of nine independent contractors.
Instructor Social Media • Global Center for Cultural Entrepreneurship • Santa Fe, New Mexico
December 2010 – June 2012
Responsible for developing and executing learning modules designed to further participant education in the effective uses of social media; working with diverse and rural residents; maintaining positive working relationships with sixteen New Mexico Public and Tribal Libraries; meeting and exceeding minimum standards to maintain grant funding.
EDUCATION AND CERTIFICATIONS
Master of Science • Arts Management • University of Oregon • Eugene, OR • 2015
Bachelor of Science • Recreation and Tourism • Winona State University • Winona, MN • 2009
Associate in Arts Minor • Adventure Tourism • Winona State University • Winona, MN • 2007
Certificate in Nonprofit Leadership • Viterbo University • La Crosse, WI • 2016